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Stock impact report

Burger King's New & Improved Whopper Eats into McDonald's Sales [Yahoo! Finance]

Evercore Inc. Class A (EVR) 
Last evercore inc. class a earnings: 4/22 06:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
According to a new note from Evercore ISI restaurant analyst David Palmer, which was obtained by Yahoo! Finance , Burger King has outperformed McDonald's in recent weeks as the two chains continue to battle for burger dominance. Palmer said McDonald's U.S. same-store sales slowed sharply, moving from 3% growth in early March to essentially flat over the last three weeks. He pointed to several factors, including broader economic pressures, but said Burger King's recent momentum has also played a role. “It is also true that McDonald's has been underperforming peers such as Burger King in the wake of viral ‘CEO burger-bites' videos and the subsequent taste tests of the Whopper vs. the Big Arch burger,” Palmer wrote. The latest attention began earlier this year when Burger King U.S. and Canada president Tom Curtis posted a TikTok featuring the chain's revamped Whopper. In the clip, Curtis took a large bite of the sandwich and joked that the only thing missing was “a napkin.” The Show less Read more
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