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Stock impact report

Expedia Group's Advertising Solutions Boost Hotel and Airline Visibility and Revenue During Biggest Global Cultural Moments [Yahoo! Finance]

Expedia Group, Inc. (EXPE) 
Last expedia group, inc. earnings: 2/13 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: expediainc.com/contact-investor-relations
Company Research Source: Yahoo! Finance
SEATTLE April 9, 2024 /PRNewswire/ -- Expedia Group has revealed new data highlighting the impact of its advertising tools in boosting travel partners' visibility on Expedia Group brands and increasing partner revenue during popular cultural events. TravelAds and Flight Sponsored Listings are Expedia Group's sponsored listings tools, allowing lodging and airline partners to appear in a premium placement in search results on Expedia Group brands. Overall, globally, properties running a TravelAds campaign see 90% more visibility and 120% more bookings versus non-enrolled properties. Company data shows hotels and airlines saw significant boosts in bookings and revenue during major events last year when enlisting the help of these tools. Looking specifically at major cultural events in 2023: The ball is in your court: Hotels using TravelAds in the surrounding area of Wimbledon London , saw an average boost in revenue of almost 30% last summer, an event that draws thousands of spect Show less Read more
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