Experian Fortifies Identity and Fraud Capabilities With Acquisition of AtData
EXPERIAN PLC S/ADR (EXPGY)
NASDAQ:AMEX Investor Relations:
experianplc.com/investors
Company Research
Source: Business Wire
COSTA MESA, Calif.--(BUSINESS WIRE)--Experian®, the global data and technology company, today announced it has acquired AtData, a leading data and intelligence company backed by the world’s most comprehensive email insights technology.Verified, real-time email insights represent one of the most powerful digital identity signals. The acquisition expands Experian’s vast data and identity assets, adding over 10 billion email addresses worldwide. AtData’s real-time data signals, combined with Experian’s extensive consumer data, analytics, and decisioning platforms, means clients can more confidently identify, authenticate, and engage consumers across digital channels.“Differentiated data and real-time identity signals are the ultimate advantage and increasingly important in the age of AI,” said Jeff Softley, CEO of Experian North America. “The acquisition of AtData is another step in our mission to build the most comprehensive and privacy-centric identity infrastructure. AtData brings
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