New Report From Experian Automotive Highlights Growth in Subprime Vehicle Financing
EXPERIAN PLC S/ADR (EXPGY)
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Source: Business Wire
Subprime vehicle financing reached its highest level in the fourth quarter since 2021 SCHAUMBURG, Ill.--(BUSINESS WIRE)--As the automotive industry continues to navigate affordability challenges and adjust to changing market conditions, subprime consumers re-emerge as a viable in-market shopper. According to Experian’s (LSE: EXPN) State of the Automotive Finance Market Report: Q4 2025, subprime borrowers made up 15.31% of total vehicle financing, up from 14.54% in Q4 2024. This represents subprime consumers’ largest share of the total vehicle finance market in the fourth quarter since 2021.“Recent growth in the subprime segment reflects sustained consumer demand for vehicle financing, even as market conditions continue to shift,” said Melinda Zabritski, Experian’s head of automotive financial insights. “As affordability remains top of mind, both lenders and consumers are adapting, reflecting broader trends in credit patterns and vehicle financing behavior.”For new vehicle financing
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