How Do Europe Revenues Affect Ford's Valuation? [Forbes]
Ford Motor Company (F)
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Source: Forbes
How Do Europe Revenues Affect Ford's Valuation? New Ford Fiesta automobiles, manufactured by Ford Motor Co., sit on a barge sailing to Vlissingen, Netherlands, on the River Rhine in Duesseldorf, Germany, on Wednesday, Feb. 13, 2019. (Photographer: Krisztian Bocsi/Bloomberg) © 2019 Bloomberg Finance LP Ford Motor Company Today we discuss How Important Is Europe For Ford? Discretionary data Trefis Ford recently announced restructuring of its Europe business even after going through a strong product refresh in 2018. In the region the company plans to leverage their profitable light commercial van and pickup business while simultaneously reduce cost and improve capital efficiencies. The company recently announced that there will be a more targeted vehicle lineup in Europe which will help with the cost efficiencies. Further, the company recorded a 5th consecutive year of growth in share of light commercial vehicle business in Europe and is targeting the top position in 2019. All things co
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