Ford and Carhartt partner to grow skilled trades, launch Super Duty [USA TODAY]
Ford Motor Company (F)
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Source: USA TODAY
The collaboration will focus on workforce development, community building, and providing tools. A new co-branded Super Duty Carhartt edition pickup will be available later this year. For years, Carhartt has provided the clothing many workers put on before they climb into their Ford pickup to go to a job site. In fact, in the 1920s, Carhartt made the coveralls for Ford factory workers. So it is logical that the two companies partner again, this time to promote their individual products and to attract new people to skilled trades by supporting "America's Essential Economy." On Jan. 13, as part of the Detroit Auto Show, Ford CEO Jim Farley and Carhartt CEO Linda Hubbard announced a multiyear strategic partnership between the companies that will impact three areas for what Farley dubs the Essential Economy: workforce development, community building and providing tools, all of which will help support the skilled trades. The deal also will include new co-branded merchandise and a s
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