Broadway Meets Wall Street As One Show Finances Another [Yahoo! Finance]
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Source: Yahoo! Finance
Corbis via Getty Images Broadway has become more like Wall Street. Similar to how Ford Motor Company invested in Rivian Automotive, the upcoming musical Chimney Town has invested in the Broadway musical Cats: The Jellicle Ball . As a co-producer of the Broadway show, the future show is billed alongside other producers above the title and a few sentences about it are printed in the programs distributed at each performance. It might be the first time that one musical has ever produced another musical on Broadway, and, if Cats wins the Tony Award for Best Revival of Musical, then Chimney Town could collect a trophy before it ever reaches the stage. For Megan Ann Rasmussen, the lead producer of Chimney Town , backing other shows is a part of her plan to build the brand of the show on Broadway. “It is not lost on us that having the title of a new musical in development in a Playbill is a great way for people to hear about Chimney Town ,” she commented. Co-producing shows functions
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