Ford CEO Jim Farley said Trump would halve the EV market by ending subsidies. Now he's writing down $19.5 billion amid a ‘customer-driven' shift [Fortune]
Ford Motor Company (F)
Last ford motor company earnings: 4/28 04:09 pm
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Source: Fortune
Recommended Video Ford said this week it would cease production for the original electric F-150 Lightning, which was once touted as a breakthrough for the industry, and shift some of its existing workforce to producing a hybrid version of the pickup with a gas-powered generator called an EREV‚ or an extended range electric vehicle. The automaker said it would be taking a $19.5 billion charge in 2026 as a result of this “ customer-driven shift .” With that in mind, it's worth reviewing what Farley said at the Ford Pro Accelerate summit in Detroit in September . EVs will remain a “vibrant industry” going forward, he said, but also “smaller, way smaller than we thought.” The end of the $7,500 consumer incentive would be a game-changer, Farley added, before predicting that EV sales in the U.S. could plummet from to 5% from a previous 10%-12%. Speaking to CNBC on Monday about Ford's electric pivot, Farley claimed the EV market had, in fact, already shrunk to around 5% of the U.S. ve
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News
- 16 states sue Trump administration again over billions in withheld electric vehicle charging funds [CNBC]CNBC
- Slate crosses 150,000 reservations despite waning EV truck enthusiasm [TechCrunch]TechCrunch
- Ford Takes $19.5 Billion EV Charge as It Scales Back Electric Vehicle Plans [Yahoo! Finance]Yahoo! Finance
- Ford cuts electric F-150 Lightning production, takes $19.5B charge in strategic shift [FOX Business Network]FOX Business Network
- S&P 500 and Dow Slip as November Jobs Report Paints Mixed Picture [Yahoo! Finance]Yahoo! Finance
F
Earnings
- 10/23/25 - Beat
F
Sec Filings
- 12/15/25 - Form 8-K
- 12/12/25 - Form 8-K
- 12/3/25 - Form 4
- F's page on the SEC website