To train car dealers on EVs and other topics, Ford turns to gamification and AI-powered education [CNBC]
Ford Motor Company (F)
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Source: CNBC
intelligence for employee coaching evaluations and emulates Netflix and YouTube interfaces more than the automaker's traditional training courses. Ford says the main goals of the “Ford University” platform are to improve customer service, better engage employees — especially younger ones who are accustomed to binge-watching videos — and provide dealers and the company with more data to assist business. “This will help make sure that we're actually creating a training that can be most impactful and is actually going to drive in a measurable way the skills of the individual employees,” Abby Vietor, global director of dealer training and productivity, said during a media briefing. “This is data that we've not had to date. So, this is a rich area for us.” Vietor, who joined Ford in March 2023 after leading global games learning for Amazon Web Services, will oversee Ford University. She declined to disclose how much the company has spent on the new training. Dealership employees, w
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