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Stock impact report

Will car prices ease in 2026? Here's what the experts predict. [USA TODAY]

Ford Motor Company (F) 
Last ford motor company earnings: 4/28 04:09 pm Check Earnings Report
US:NYSE Investor Relations: shareholder.ford.com
Company Research Source: USA TODAY
The auto industry will continue to face economic uncertainty and eroding consumer confidence next year with affordability for new and used cars remaining a core challenge. It all comes as the impact from President Donald Trump's autos tariffs and the abrupt ending of the federal tax incentive on purchases of electric vehicles will be fully realized in 2026, auto industry analysts said. "Looking ahead to 2026, we expect continued market adjustment as consumers and dealers recalibrate to the new pricing reality without federal incentives" to sell EVs, added Stephanie Valdez Streaty, director of insights for Cox Automotive. "Automakers are responding by adjusting their product portfolio mix and moderating battery electric vehicle production levels to better align with demand." In fact, on Dec. 15, Ford announced it will record about $19.5 billion in special items to restructure its business priorities, including pulling back its all-electric vehicle investments. Still, Streaty sai Show less Read more
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