Fat Brands (FAT) to Introduce 40 New Co-Branded Locations [Yahoo! Finance]
FAT Brands Inc. - Class B (FATBB)
Company Research
Source: Yahoo! Finance
In collaboration with franchisee California Burger, Inc., this initiative aims to blend the California heritage of both brands, leveraging their individual strength to create a compelling culinary experience. Taylor Wiederhorn, Chief Development Officer of FAT Brands, underscores the success witnessed with similar co-branded ventures, citing the existing more than 100 locations worldwide featuring Fatburger and Buffalo's Express. This latest deal extends the company's footprint, tapping into the thriving market of Northern California. Fatburger, with its 70-year legacy, promises customizable, mouthwatering burgers while Round Table Pizza, founded in 1959, boasts "Pizza Royalty" status for its fresh, hand-crafted pizzas. By integrating these offerings, FAT Brands aims to satisfy diverse consumer preferences under one roof. The partnership with California Burger, Inc., a seasoned operator in the restaurant industry, further solidifies FAT Brands' expansion strategy. With the first
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