Camera IQ Debuts Camera Experience Manager Onstage At Cannes Lions Innovation
Meta Platforms, Inc. - Class A (FB)
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Source: PR Web
CANNES, France (PRWEB) June 22, 2018 Camera IQ, the world's first augmented reality (AR) platform for camera marketing, today unveiled its flagship Camera Experience Manager (CEM) product in a live demo onstage at Cannes Lions. The CEM offers a full suite of enterprise tools that help brands create, manage and measure their camera content across multiple distribution channels. Camera IQ customers can now use the company's CEM to build augmented reality experiences (AREs) and simultaneously publish them across multiple cameras, including popular social media apps like Facebook, Snapchat, or their own native applications. The CEM then collects and visualizes aggregate analytics from each distribution endpoint and compares engagement data side-by-side to help marketers understand what's working, and why."Cameras are the next great consumption experience, the next great transaction experience, and the biggest opportunity for marketers in a decade," said Camera IQ co-founder and CEO Allis
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