The Charge 3 Could Revive Fitbit's Flailing Tracker Business [The Motley Fool]
Meta Platforms, Inc. - Class A (FB)
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Source: The Motley Fool
The new device inches closer to being a smartwatch, with real apps and an OLED screen. Fitbit ( NYSE:FIT ) has found some success with its affordable Versa smartwatch , but its core fitness tracker business is floundering. Despite strong smartwatch sales, Fitbit sold just 4.8 million devices through the first half of the year. That's down about 24% from the same period last year. The company is aiming to change the story with the Charge 3, an update to its popular Charge 2 fitness tracker. Unlike the Charge 2, which brought mostly minor changes when it launched in 2016 , the Charge 3 represents a more substantial upgrade. It might be enough to compel Fitbit's user base to replace their aging fitness trackers. The Fitbit Charge 3. Image source: Fitbit. Approaching smartwatch territory The biggest cosmetic change the Charge 3 brings to the table is a large OLED display. Fitbit claims the new display is nearly 40% bigger and brighter than the Charge 2, and thi
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