86% of Consumers Intend to Buy from Brick-and-Mortar Businesses During COVID-19 Crisis But Need Them to Adapt
Meta Platforms, Inc. - Class A (FB)
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Source: PR Web
SANTA MONICA, Calif. (PRWEB) April 10, 2020 MomentFeed, the leading provider of Proximity Search Optimization, today released data from a new survey – "Impact of COVID-19 on National, Brick-And-Mortar Brands." This rich data set will be released over the coming weeks to help businesses navigate consumer preferences and expectations now and coming out of the COVID-19 crisis. "There has never been a more important time for national, multi-location brands to localize their marketing efforts," said Nick Hedges, CEO of MomentFeed. "The winners coming out of the COVID-19 crisis will be those that connect in an authentic way to the needs of their local communities. This new research is aimed at helping national brands navigate through this challenging time." The survey found that while concerns around contracting COVID-19 are high, with 94% of consumers expressing concern and 93% altering their daily routines as a result, consumers are still willing to support brands that go above and beyo
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