Are Celebrity Brands The Future Of Retail? [Forbes]
Meta Platforms, Inc. - Class A (FB)
Last meta platforms, inc. - class a earnings: 4/29 04:05 pm
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Source: Forbes
Photo:GettyAs long as there have been celebrities, there have been companies driving truckloads of money up to their houses, looking to have them shill their product, whatever it may be. Brad Pittpushedline of nail polishher lovesteakspizzavodkaThe fact of the matter is that if you're famous, you have fans, and fans can be turned into money. Lots of money.What's changing now is how this money is made and who's making it. Sure, celebrities still push name-brand products, but they often do so in more subtle ways. A recognizable voice often soothes us into thinking about Mercedes-Benz (we're looking at you,Jon HammSocial Until relatively recently, a celebrity's brand was more or less in the hands of a few entertainment shows and magazines you would pick through at the grocery checkout. While this celeb-economy worked in many ways, it often followed a predatory relationship in which these media outfits saw the most success doing "takedowns," and any flattering coverage was more or less di
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