Especially In Times Of Crisis, Treat Clients Like Partners [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Photo:GettyFor 15 years as a magazine editor, I never understood why publicists always said things like “my client.” By definition, a client is a person or organization using the services of another professional person or company. It always struck me as cold. Yes, PR is a business — there’s a monetary transaction, and sometimes those relationships end. But so do friendships, marriages and good books. For my firm, all of our professional relationships tend to weigh heavily on the side of partnerships rather than clients.Clients are just people you represent. Partners are people you book, pitch, accompany, call, text, Telegram, WhatsApp, DM, invite and more. For our clients that have been on national TV, magazine covers and newspaper, as well as those who have spoken all over the world to global leaders and Fortune 500 companies or entertained presidential cabinet members and billionaires in their offices, we are right next to them on the plane, in the car on the couch. They’ve broken t
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