Google fined US$1.7 billion by EU over advertising contracts [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
Google fined US$1.7 billion by EU over advertising contracts Alphabet Inc.’s Google was fined 1.49 billion euros (US$1.7 billion) by the European Union for thwarting advertising rivals, a penalty that may be EU antitrust chief Margrethe Vestager’s third and final attack on the U.S. tech giant. It brings the total Google has been ordered to pay to 8.2 billion euros in EU antitrust probes that have run for nearly a decade and taken aim at the company’s popular software for Android phones and searches related to shopping. Wednesday’s case focuses on Google’s role as an ad broker for websites, targeting exclusivity agreements for online ads with its AdSense for Search product. That service places text advertising on websites. The problematic contracts were all dropped by 2016, when the EU escalated the investigation. Google is by far the biggest internet advertising broker, setting up searches on customers’ websites, Vestager said, and that allows it to control how most consumers start sh
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