Hey, Zuck, It’s Time For Content Creators To Get Their Fair Share [Forbes]
Meta Platforms, Inc. - Class A (FB)
Last meta platforms, inc. - class a earnings: 4/29 04:05 pm
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Source: Forbes
People areseeking out news now morethan at any time in the past two decades. Overall digital ad revenue has tripled since 2011 alone. So, why doesad revenue for newsorganizations continue to fall so dramatically? Why arejournalists being laid offat the highest rates since 2009? And why do200 countiesin the United States not have a local paper today?We don’t have to look far to find the answer.Since its inception, social media has quickly become the primary source of news online, with nearly 64.5% of users accessing breaking news coverage through Facebook, Twitter, Snapchat, YouTube and Instagram instead of through traditional news outlets.Facebook alone delivers news to 43% of U.S. adults. YouTube (aka Google), 21%.And guess what? They’re not creating that content—they’re scraping it from traditional news outlets, curating it based on rich, real-time insights into individual user interests and serving it up as little snippets and previews that we all know are rarely clicked. (Be hones
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