How To Humanize Your B2B Marketing (And Why You Should) [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Photo:GettyWe often think B2B communication has to be extremely formal and professional. This can be true in many areas where it's important to convey trust and strong ethics. It’s also reasonable to keep your business’s language formal where roles and activities are highly structured.However, with the pervasiveness of social media and the ability to communicate with anyone everywhere, it's perfectly acceptable to adopt a less formal attitude at times. It’s not uncommon for business-related communication to bleed into typically social and casual platforms — for example, getting a request for a quote through your Facebook messaging platform.When it comes to shaping your marketing communication, consider creating a balance between professional communication and humanizing your brand. Even when you’re dealing with formal institutions such as medical and educational organizations, you’re ultimately dealing with people like you.It helps to adopt a marketing communication strategy where you
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