How To Make Video An Effective Part Of Your Digital Marketing Strategy [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Photo:GettyThe rapid advancement of technology has given birth to a new kind of consumer, according toGoogleAs the founder of a digital marketing company, I've learned that meeting consumers' needs is necessary to stay competitive. Today, this means creating content that delivers more impact but takes less time to consume. One form of content — video — is therefore increasing in importance. When I began my journey as a video director in the early 2010s, nobody imagined that videos would become such a powerful marketing tool.Videos are visual and emotional, which allows you to connect better with your target audience. They're a strategic type of media that lets you communicate your brand story in a creative way, setting you apart from your competitors. This gives you an opportunity to make a good first impression, which can make your brand more memorable.Although videos have long been used by brands, the evolving landscape of digital marketing has given us new uses for this medium. Her
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