How To Maximize Your Brand’s ROI With Live Event Partnerships [Forbes]
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Source: Forbes
Reddit cofounder Alexis Ohanian recently predicted the end of social media as we know it. We’ve hit “peak social,” he argued, meaning consumers are over massive social networks like Facebook and instead crave 1-on-1 connections. While the next generation of social media is still to be determined, Melody Khodaverdian, VP of Partnerships at Forbes, has seen a trend toward niche communities emerge in the live event industry. Though tentpole conferences like the Under 30 Summit remain popular, Khodaverdian says brands are increasingly interested in opportunities to sponsor intimate salon dinners or cocktail receptions, which allow for deeper connections between brands and customers. Marshmello performs at the Forbes Under 30 Summit's Music Festival in Boston. Halo Creative Group, LLC Whether your brand is hosting a party of 10 or 10,000, here are a few best practices she recommends to get the most value out of the experience. 1) Leave room for serendipity: “There r
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