Instagram's co-founder ignored suggestions to copy Snapchat's best feature before finally relenting [CNBC]
Meta Platforms, Inc. - Class A (FB)
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Source: CNBC
In August 2016, Instagram rolled out the silver bullet in its growing war against Snapchat. TheAlthough Instagram Stories arrived late, the product quickly became a key to the social network's top standing among teenagers and young adults. Credit for the decision to roll out the copycat product has always been given to Instagram co-founder and former CO Kevin Systrom.But in her upcoming book "No Filter: The Inside Story of InstagramFrier's book goes on sale on April 14, and it takes a look at the entirety of Instagram's history, from Systrom's laying of the foundation for the app in 2009 through his and fellow co-founder Mike Krieger's decisions to leave the company in 2018.Systrom did not respond to a request for comment.I got a chance to read an early copy of "No Filter," and one of the sections that stood out was Chapter 9, "The Snapchat blem." In this portion of the book, Frier goes through the ins and outs of the war between the two social apps in 2015 and 2016 and what led to th
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