Magic Leap reportedly slashes 1,000 jobs and steps away from consumer plans [TechCrunch Blog]
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Source: TechCrunch Blog
Magic LeapannouncedBloombergCiting COVID-19, CEO Rony Abovitz wrote in a blog post that the company needed to shift focus to enterprise applications of its technology. Early-on, Magic Leap had long emphasized that it was a consumer device company.“Adapting our company to these new market realities and our increased focus on enterprise means we must align our efforts to focus on the areas of our business that advance our technology, ensure delivery of Magic Leap 2, and expand product-market fit and revenue generation,” Abovitz wrote.The Plantation, Florida-based hardware maker had already adapted its consumer device to enterprise applications. Late last year, it announced the release of the Magic Leap Enterprise Suite, a $3,000 package designed to take on the more lucrative business side of augmented and mixed reality, joining the likes of Microsoft’s Hololens. The company also competed with Microsoft to win a beefy military contract for bringing AR technology to the army, Magic Leap w
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