Meet Mr. Bagel Meister: A Story Of Small Business Resilience During COVID-19 and Beyond [Forbes]
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Source: Forbes
Mr. Bagel Meister is a one of a kind bagel, breakfast and lunch brand created by Phil Santomassi and... [+]headquartered in Wilmington, North Carolina.Photo by Phil SantomassiAs the COVID-19 pandemic disrupts the U.S. economy, small businesses are trying to figure out how to keep running until things return to normal. And then there are those like Phil Santomassi, who sees a ‘new normal’ emerging with new opportunities.He had just launched his third Mr. Bagel Meister franchise in Wilmington, NC when the COVID-19 pandemic hit. Then the governor issued a stay-at-home order, restricting him only to do business through delivery and curbside pick-up. Without foot traffic, his sales took a big hit.Since then, Santomassi has adapted to the ‘new normal’ of doing business. He’s managed to attract a steady stream of customers online through Facebook, Instagram and Nextdoor. Plus, he sees even more opportunity online, with a growing number of food orders being placed via mobile phone.He has a hi
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