New Kenshoo Research: Year-Over-Year Spending Grew Across all Digital Advertising Channels in Q1 Despite Impact of COVID-19 Pandemic
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Source: PR Web
SAN FRANCISCO (PRWEB) April 29, 2020 Kenshoo (https://kenshoo.com/), a global leader in marketing technology, today released The Kenshoo Q1 2020 Quarterly Trends Report and an accompanying infographic, detailing Q1 spending in all channels during the unprecedented-in-the-digital-age global COVID-19 pandemic. Social (25%), paid search (1%) and ecommerce advertising (47%) spending all grew year-over-year (YoY).As the only marketing platform that combines data-driven insights and optimization technology to help make informed decisions, scale and measure performance across all major publishers, Kenshoo identifies the trends shaping each stage of the consumer journey, including the impact of COVID-19: Ecommerce advertising surged in Q1, riding a wave of increased activity in March as shoppers prepared for an enforced stay-at-home lifestyle Computers & Electronics: This category picked up across channels in March as households shored up their electronics to better adjust to spending more
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