Online Video Companies Find New Audiences—And New Challenges—In Pandemic [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
(Image courtesy of Complex.com)If anyone seems well positioned to thrive in a world desperately turning to online entertainment to pass the time in self-isolation, it would seem to be the companies already doing online entertainment. And indeed, huge new audiences are sampling their content in many cases.“It’s a nice silver lining given the situation we’re in,” said Justin Killion, general manager of Complex Networks and EVP of operations and content services, of his company’s big jump in viewership across its YouTube, TikTok, and other channels.Watch time on YouTube’s live streams jumped 19 percent in the two weeks around the initial lockdown in many U.S. states (March 12 to March 25) compared to the previous two weeks, according to a Tubular Labs analysis. It already had been trending upward significantly since the start of the year, from around 2 billion minutes watched a week to well over 3 billion.Today In:Newspaper Revenue Drops As Local News Interest Rises Amid And Facebook liv
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