Opinion: What tourism organizations can do today [BCBusiness Magazine (Canada)]
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Source: BCBusiness Magazine
Opinion: What tourism organizations can do today COVID-19 sucker-punched Canadian tourism, an industry that supplies the country with 1.8 million jobs and $80 billion in annual revenue . Domestic travel will come back quicker than international, but what happens until then? There’s a mix of reactions and emotions, but my favourite is from Marc Telio, owner of Vancouver-based luxury tour operator Entrée Destinations : “ I’m focused right now on how to hibernate effectively so that I’m back and stronger when this is over.” So do we sit on our hands and wait—or start preparing for when people are back to booking? Here are seven strategies that tourism organizations can use to gear up to be a market leader when visitors and locals return to exploring our province. Colin Simpson, director of Vancouver-headquartered wine-focused travel agency Into the Vineyard has been very active in this downtime, engaging with previous customers and showcasing their greatest trips of
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