From Peanuts to $40 Billion, Amazon’s Ad Business Set to Be the Next Great Disruptor [Fortune]
Meta Platforms, Inc. - Class A (FB)
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Source: Fortune
From Peanuts to $40 Billion, Amazon's Ad Business Set to Be the Next Great Disruptor The Google-Facebook duopoly dominating the digital ad market is about to get company. more than 470% has been expanding its offerings to advertisers over the years, selling inventory across its sprawling website to niche products like the Chefman pressure cooker and, more recently, to well-known household brands from Unilever and Procter & Gamble doesn’t disclose its digital ad revenues publicly, but analysts have a good beat on its progress as it makes up an overwhelming chunk of a line item that the company calls “other.” Using that measure, ’s digital ad revenues topped $2.7 billion On the first quarter earnings call ’s momentum in ads is happening at an inflection point for online marketing. Growth rates for digital ads, industry wide, are beginning to slow, Juniper and others say. Earlier this month, prominent venture capitalist Mary Meeker, in her closely-read annual Internet Trends report h
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