The Performance Marketing Strategy Guide for Your Small Business [MSN Money]
Meta Platforms, Inc. - Class A (FB)
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Source: MSN Money
© Getty ImagThe digital age has brought a range of revolutions to the marketing world.Through greater connectivity and increased computing power, technology compani have be able to capture, procs, and analyze an unprecedted quantity of user data. Every time we read an article online, buy a product, oruse social media in the workplace© Provided by The BlueprintMarketers, of course, are in the industry of understanding and affecting behaviors. It’s fair to say that the digital age has oped a pottial goldmine in this regard, allowing marketers to tailor their approach based on their audice’s preferc.This highly measurable approach led directly to the advt of a booming industry known as performance marketing.Overview: What is performance marketing?Performance marketing (also known as performance media marketing, or online performance marketing) is a digital advertising discipline in which an advertiser only pays wh a specific action is tak by the consumer.For example, the actions could in
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