Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education [CNBC]
Meta Platforms, Inc. - Class A (FB)
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Source: CNBC
Insert Name Here Co-Founders Kevin Gould, Sharon Pak and Jordynn WynnThecoronavirusMeanwhile, online beauty brandBased in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well asFacebookSnapchatKevin Gould, Insert Name Here's co-founder, said prices for digital ads are currently down by about 35%, and the company has bolstered its spending, which is in the millions of dollars a year, by about 50% to 100%.Gould said it's important to be sensitive to the challenges consumers are experiencing and that influencers are the most effective way to reach them."People want content that's relevant to what they're going through," said Gould, whose investment firm and talent agency firmKombo VenturesWith millions of Americans ordered to stay
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