Rihanna, Kylie And Others Set To Become The New Merchant Princesses Of 21st-Century Retail [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Rihanna, Kylie And Others Set To Become The New Merchant Princesses Of 21st-Century Retail Kylie Jenner. (Photo by Charles Sykes/Invision/AP) has always been a merchant-driven business. Famous retail leaders like Mickey Drexler, the former CEO of the Gap and J.Crew merchant princes But, oh, how times are a changing. Two huge names made announcements this past week, sending with them shock waves throughout the retail industry. Rihanna inked a new partnership with LVMH a new skincare line on Instagram new babycare line hair line Say or think what you will about either Rihanna or Kylie, these moves signal a new reality that will absolutely disrupt the retail industry over the next decade. Merchant princes no longer hold the keys to the retail kingdom. Technology has leveled the playing field and given access to scale and points of distribution never before attainable. Social media has forever changed the relationship between product and distribution, and the pace of change is only abou
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