Seven Ways To Identify Your Ideal Client [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Photo:GettyIn any business, it is critical that you know who your ideal client is. Failing to know who your ideal client is often where entrepreneurs go wrong.It is often a very transitional moment when business owners first discover who their ideal client is. owners operate their companies for years without truly knowing who their ideal audience is, questioning why the sales process always remains so hard and why it never seems to flow.It's not uncommon to hear, especially from service-based businesses like marketers and business coaches, that what they offer "is suitable for everybody." This is where so many business owners fall flat; they have such a generic offer that it doesn't strongly capture the attention of anyone. Having a niche is key.You may argue that this narrows your market and the number of suitable clients, but what it actually does is enable you to appeal to an audience that truly values what you do. The more you come to know your ideal client, the easier it will be
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