Sustainable Investing: How to make sure your ESG fund does what you think it does [MarketWatch]
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Source: MarketWatch
Opinion: How to make sure your ESG fund does what you think it does One factor that makes responsible investing difficult for investors is the linguistic anarchy that surrounds it. Investors, asset managers and advisers tend to liberally apply terms like ESG, even when it may not fully reflect the investment strategy or fund in question. The resulting terminology soup unfortunately provides the perfect breeding ground for investor confusion as well as disappointment when a chosen investment fund doesn’t behave as expected. Here are some of the key terms and investment strategies that fall under responsible investing: ESG: This is short for Environmental, Social and Governance and is the current “it” phrase in responsible investing and, as such, is sprinkled liberally on investment products and managers, sometimes with seeming abandon. ESG means that a fund or fund manager looks not just at the financial data, such as price-to-earnings ratios, earnings growth and cash on hand, but als
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