In Times Of Uncertainty, Creativity Can Strengthen Business Outcomes [Forbes]
Meta Platforms, Inc. - Class A (FB)
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Source: Forbes
Photo:GettyIn times of uncertainty, few things are sure.We all want the situation to go back to normal, but we don’t know when that will be.We all have businesses to keep running, but may have limited means to do so.And we all want to feel safe — ourselves, our colleagues, our customers.Marketers know that creativity is always the way out. Already amid the COVID-19 crisis,Time Outrenamed itselfTime Inproducing hand sanitizervarious restaurantsThe situation is different for every industry, but all industries are affected, directly or indirectly. I’m in business aviation, and believe me, it is not business as usual. It is true, however, that private aviation has always been about being able to catch the next business opportunity. So, not surprisingly, we have been observing and responding to new customer needs as they emerge around us.From our customers to our partners, we have to work hard to keep everyone safe and businesses moving. And we’re coming up with new solutions every day:• C
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