Twitch snags Spotify’s Tracy Chan as its new head of Product & Engineering for Music [TechCrunch Blog]
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Source: TechCrunch Blog
Musicians have been quickly turning toTwitchTracy ChanChan worked atSpotifyHe joined Spotify in April 2016 after the streaming music company bought hisphoto aggregation startup, CrowdAlbum,Now at Twitch, Chan joins a growing music team headed by Twitch’s head of music, Mike Olson. Going forward, Chan will focus on evolving the Twitch experience specifically for live music and helping artists and fans better connect in real time, Twitch said in an announcement.This is not Twitch’s first ex-Spotify’s to join Twitch with a focus on music. Earlier this year, Athena Koumis, formerly of XITE and Spotify, joined as theThough many artists now performing on Twitch may already have followings on mainstream social platforms — like Facebook, Instagram and YouTube — some have found it’s easier to make money on Twitch,reports have saidTwitch and SoundCloud recently announced a partnershipTwitch also partnered with BandsintownOnce live on Twitch, the artists can generate revenue through subscription
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