Pinterest is turning more of its window shoppers into buyers with newest features [TechCrunch Blog]
Meta Platforms, Inc. - Class A (FB)
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Source: TechCrunch Blog
Visual search engine Pinterest is rolling out new features this morning that will make it easier for people to purchase the products on its platform. The $12 billion company, which has 250 million monthly active users , has rebuilt the infrastructure behind its product pins with a goal of making the mobile app and website more “shoppable,” per Pinterest’s head of shopping product Tim Weingarten. The company says since it began testing the new features in the previous quarter, clicks on products to retail sites increased by 40 percent. That’s a big win for Pinterest, whose business model relies greatly on advertising revenue. The three new features include up-to-date pricing and stock information on all product pins with links that take pinners to the retailer’s website. Plus, a new “Products like this” category under each fashion and home decor pin, which includes stylistically similar products that Pinterest thinks that user will like. It’s also added a new s
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