Why Ford is hitching its future to trucks [MSN Money]
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Source: MSN Money
Replay Video UP NEXT 1 Cancel SETTINGS OFF HD HQ SD LO Ford plans to test self-driving cars in Miami What to watch next UP NEXT Ford is hitching its 115-year-old history to its truck franchise, led by the best-selling F-series lineup, in hopes of giving the company a lift out of recent muck. The Dearborn, Mich.-based automaker announced Thursday that 86% of its North American production by 2020 would be trucks and SUVs, up from 70% now. Load Error But the company has struggled to prove that it will dominate the future of self-driving vehicles and electric cars. Meanwhile, a series of quality miscues have proved financially damaging. Ford has not presented a narrative that has convinced anybody that it's going to be growing its earnings and profits in the future, said John McElroy, host of Autoline and a longtime industry observer. Now, Ford has sent a signal t
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