FirstBank Ranked #1 In JD Power Retail Banking Satisfaction Study for South Central Region [Yahoo! Finance]
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Source: Yahoo! Finance
Banking Satisfaction Study SM FirstBank has been ranked #1 for Retail Banking Customer Satisfaction in the South Central region. This top ranking is derived from the feedback of more than 100,000 retail banking customers across the United States. The study also noted that customers rated FirstBank #1 for trust and for its people in the region. "Earning the JD Power Award is a powerful validation of our vision to be the cornerstone that families and businesses turn to for financial peace of mind," said Christopher Holmes, President and CEO of FirstBank. "For our customers' feedback to result in us ranking #1 is a significant honor. It demonstrates that our approach of pairing the latest in financial products and capabilities with a century of hometown heart truly sets the FirstBank experience apart." The JD Power U.S. Retail Banking Satisfaction Study is the industry's longest running and most in-depth independent analysis of customer perspectives and satisfaction with their financ
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