FCA Dealers Embrace Online Retailing Experience
FIAT CHRYSLER AUTO NV (FCAU)
Last fiat chrysler auto nv earnings: 2/6 06:58 am
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Source: PR Newswire
AUBURN HILLS, Mich., May 1, 2020 /PRNewswire/ --More than one-third of FCA U.S. dealers now using Online Retailing Experience (ORE) to sell vehicles More than 90 percent of U.S. dealer network has implemented web-based tools to sell cars and trucks Online tools generating about 20 percent of new sales leadsMore than one-third of FCA U.S. dealers and all of the Chrysler, Dodge, Jeep®, FIAT and Alfa Romeo brand websites are now giving consumers the option to shop and purchase new vehicles in the comfort of their own homes through the Online Retailing Experience (ORE). ORE – launched a month ago – has been implemented by 1,000 dealers stretching from Maine to California. Based on the quick adoption of ORE, more than 90% of the FCA U.S. dealer network now uses web-based tools to sell cars and trucks via the Internet. "We accelerated the introduction of ORE to help our dealers who were hampered by state mandates to shut down their new vehicle sales operations and showrooms amid the COVID-
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