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Stock impact report

Kim Kardashian's Skims draws $5 billion valuation in reminder that, for the best consumer companies, there's always a market [Fortune]

First Citizens BancShares, Inc. - Class A (FCNCA) 
Company Research Source: Fortune
But as a millennial woman, I can tell you that the grip is there. One of my best friends and I not only actively pay attention to Skims collaborations and drops, but send links back and forth in real-time. We're deciding not if we're buying something, but what. And on my 30th birthday, I told everyone who would listen: All I want is to sit on the beach and wear a sweatsuit Kim Kardashian made. The best I can do to explain the essence of what makes Skims so impressive is this: It's a triumph of aspirational marketing (cue, for example, the Dolce&Gabbana collaboration) and sleek accessibility in pricing and sizing. On the basis of its allure, I loved seeing the news drop yesterday that Skims raised $225 million at a $5 billion valuation. Goldman Sachs Alternatives led the round, and the company said that by the end of 2025, it will be on track to surpass $1 billion in net sales. “Skims speaks to the power of a consumer product that resonates with a lot of people,” said Shamin Walsh Show less Read more
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