PathFactory Delivers Next-Gen Content Experience Tool For B2B Sales Teams
FireEye, Inc. (FEYE)
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Source: PR Web
TORONTO (PRWEB) June 23, 2020 After being the first to bring actionable content consumption data into the CRM last year, PathFactory announces new PathFactory for Sales functionality designed to improve close rates and overall sales efficiency, and empower every company's sales force to become a fully-trackable content distribution channel.Now more than ever, as B2B buying power and sales teams are scaled back, it's critical for salespeople to know exactly which prospects and customers are sales-ready and which need additional nurturing. They shouldn't have to waste their precious time on the false-positives that plague traditional measures of content engagement, such as clicks, downloads, and form fills. "For most sales teams today, the way marketing scores and qualifies leads is still a black box," said Dev Ganesan, President and CEO of PathFactory. "PathFactory for Sales gives sales teams objective insights into a prospect's or account's readiness to buy right inside of their CRM
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