Fitbit Collaborates with Singapore’s Health Promotion Board on Population-Based Public Health Initiative in Singapore
FITBIT INC (FIT)
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Source: Business Wire
Landmark nationwide health initiative will be powered by Fitbit devices and its new Premium service designed to drive better health outcomes at scale SAN FRANCISCO--(BUSINESS WIRE)--Fitbit (NYSE: FIT), today announced that it will be collaborating with Singapore’s Health Promotion Board (HPB) on a healthy population project in support of Singapore’s Smart Nation initiative. The HPB is Singapore’s government agency that implements policy and programs to improve the nation’s health. This is Fitbit’s first major integration of a digital health platform and wearables into a national public health program globally. The initiative, named Live Healthy SG, was uniquely designed for Singapore by Fitbit and the HPB to harness technology, behavior insights and analytics to help Singaporeans get healthier through meaningful and sustained behavior change. Live Healthy SG will engage people of all ages and levels of health using Fitbit devices and its new Premium service, which is launching to c
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