Fitbit’s Growth Engines Are Warming Up [The Motley Fool]
FITBIT INC (FIT)
NASDAQ:AMEX Investor Relations:
investor.fitbit.com/overview/default.aspx
Company Research
Source: The Motley Fool
The device maker finally made its move toward smartwatches, but investors shouldn't expect quick gains. Fitbit ( NYSE:FIT ) has been paying a big price for being late to the smartwatch game. The company missed the shift in consumer preferences and surrendered its lead in the wearables market to a big shark like Apple , which didn't waste much time in stamping its authority on this still-growing space. Not surprisingly, Fitbit's device sales fell nearly 27% year over year in the first quarter of fiscal 2018, thanks to the waning demand for its fitness trackers. But a closer look reveals that Fitbit is finally making the jump from focusing on fitness trackers to smartwatches successfully. Its smartwatch sales nearly doubled last quarter, but this is just the beginning as there are some solid reasons why this device category could catalyze the company's long-term growth. Image Source: Fitbit Smartwatches are finally taking off for Fitbit Smartwatches su
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