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Stock impact report

Startups Vs. Established Brands: My Marketing Learnings Working For Companies At Different Stages [Forbes]

Five9, Inc. (FIVN) 
Last five9, inc. earnings: 2/19 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.five9.com/investor-relations
Company Research Source: Forbes
I've had an extensive career in marketing that has spanned several decades, during which time I have been fortunate enough to work for both established companies, such as Lucent Technologies, Genesys and Five9, as well as up-and-coming startups that have been granted unicorn status, like Cresta. If you're a marketing professional considering your next career move—or your first one—it will be wise to weigh the pros and cons of joining a plucky startup or a legacy brand. Both have their advantages and challenges, and it'll be important to choose the opportunity that best aligns with your individual goals, interests and personal style. With that in mind, here are a few of the lessons I've learned working with companies at different stages, and my advice for marketing professionals evaluating their next workplace: Learnings From Established Brands Marketing is all about reaching prospective customers, and it can be tremendously beneficial to work for a company with strong brand rec Show less Read more
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