Kevin Hart Campaign Brings A Boost For C4 Energy Drink [Forbes]
National Beverage Corp. (FIZZ)
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Source: Forbes
Nutrabolt's C4 Energy drink brand is launching a new campaign featuring Kevin Hart titled “Energy That Hits.” Designed to communicate the product's ability to give a boost through a long day, the first ad focuses on how Hart has to wear many hats (e.g., comedian, father, actor, entrepreneur, fitness enthusiast) throughout the day. Using a light, humorous approach, the spot focuses on how C4 Energy gives him a boost to help try and fit 29 hours of activity into a 24 hour day. The energy drink category, which now generates more than $20 billion in revenue in the U.S,. is highly competitive. In this context, the choice of Hart to endorse C4 Energy is an excellent one as he is a good match for the brand and has strong appeal to the core target audience. Experts observe that finding the right talent for a celebrity endorsement who “matches” the brand is important to a campaign's success. As many of today's “A” list celebrities, like Hart, are entrepreneurs in their own right, they are v
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