The email templates an HBCU student-athlete who's landed 86 NIL deals has used to pitch brands [Business Insider]
Foot Locker, Inc. (FL)
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Source: Business Insider
Read the two email templates Smith has used to reach out to brands for partnerships. The night before new NIL rules in 2021 started allowing college athletes to use their own name, image, and likeness in marketing, Rayquan Smith cold-emailed 100 companies he hoped to work with. The Norfolk State football and track-and-field athlete got three replies, including one from the beverage company Smart Cups, which offered him his first NIL deal. The partnership got the ball rolling. Smith soon signed with an agent, who was contacted in late summer 2021 by former apparel company Eastbay for a sponsored Instagram post with Smith. The Eastbay deal gave Smith a bigger audience, leading to partnerships with companies including Coach, Heydude, Boost Mobile, and Hardee's. Two years later, Smith has inked 86 deals worth a total in the five-figure range. Insider verified these deals and income with documentation he provided. Many of his brand partnerships have come from cold outreach to comp
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