Ford CEO says customers are not interested in $75,000 EVs [Yahoo! Finance Canada]
Forward Industries, Inc. (FORD)
US:NASDAQ Investor Relations:
forwardindustries.com
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Source: Yahoo! Finance Canada
"We've learned ... people are not willing to pay [a] $30,000 premium for that big battery on a [$50,000], $60,000 utility," Farley told Yahoo Finance at Ford's Accelerate Pro conference in Detroit, Mich. "But they're willing to buy a $30,000 EV if they save $2,000 a year compared to gas costs." Farley's comments underscore the challenges Ford faces as it pushes further into EVs. While global EV demand grows, price sensitivity is shaping which models will succeed. The CEO said the automaker has been "No. 2 to Tesla for three years" and is taking lessons from that experience to better align with consumer demand. Forward Industries, Inc. (FORD) Ford is also rethinking its EV strategy and benchmarking against BYD, China's EV leader. In 2024, BYD reported annual revenue of $107 billion, surpassing Tesla's $97.7 billion. "[BYD has] full support from the Chinese government ... they've been at this for 20 years," he said, adding the company has "a lot of good" intellectual property
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FORD
Sec Filings
- 12/5/25 - Form 8-K
- 11/14/25 - Form 8-K
- 11/14/25 - Form 424B5
- FORD's page on the SEC website