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Stock impact report

Forrester Announces The Theme And Agenda For B2B Summit North America 2026

Forrester Research, Inc. (FORR) 
Last forrester research, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: phx.corporate-ir.net/4v6l.url
Company Research Source: Business Wire
The event will enable B2B marketing, sales, customer success, and product leaders to modernize their go-to-market strategies and unlock mutual value for buyers and sellers in the AI era CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the theme and agenda for B2B Summit North America, being held in Phoenix, April 26–29, 2026. With more than 90% of business buyers already using or planning to use generative AI to support their purchase decisions, Forrester underscores that traditional B2B go-to-market (GTM) strategies are no longer working, as most buying decisions are shaped well before sellers enter the discussion. With traditional GTM approaches collapsing and entering a period of unpredictability, B2B marketing, sales, customer success, and product leaders need to reset. This year’s Summit theme, GTM singularity, is designed to empower leaders to seize this moment to their advantage and transform traditional GTM strategies for an AI-first world.At B2B Show less Read more
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