Forrester’s Generative AI Tool, Izola, Now Available To All Forrester Decisions Clients
Forrester Research, Inc. (FORR)
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Source: Business Wire
Izola empowers Forrester’s clients to make progress on their top initiatives faster, with trusted answers based on relevant research and insights CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced the availability of its generative AI tool, Izola, for all Forrester Decisions clients. As genAI fundamentally reshapes the way individuals interact with information, Izola is designed to help Forrester’s clients accelerate progress on their top initiatives through a rapid synthesis of Forrester’s research, data, and insights.Forrester launched Izola in October 2023, becoming one of the first major research firms to bring a genAI offering directly to its clients. Since then, Forrester has been working side by side with clients to continue to refine and innovate the tool. To date, more than 400 Forrester clients have beta tested and worked with Izola. Clients who have already used Izola say that it has helped them start new projects, validate ideas and direction, a
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