Four Steps To Transform Your Organization From Anecdotal to Analytical [Forbes]
Forrester Research, Inc. (FORR)
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Source: Forbes
Getty Getty I recently read a valuable McKinsey report that started by stating that the time for simple experimentation with analytics is ove r . It’s shocking to think that companies have spent billions of dollars on data analytics over the years — for this year alone, Forrester predicts the global Big Data software market will be worth $31 billion — yet we’re still calling it “experimentation.” How are so many companies still just at the point of experimentation, with only some having captured real business value from analytics? What separates the two types of companies? I’d argue that the companies who have recognized value from analytics have gone beyond their competitors to become empowered analytical organizations . What I mean by “empowered analytical organization” is a company that has successfully integrated analytics into every part of their business to drive everyday business decisions and deliver substantial returns — to the tu
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- 2/8/24 - Beat
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Sec Filings
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- 4/3/24 - Form 4
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